In today’s rapidly growing interface industry, UX design has become increasingly important. Here is the UX team at Seven Sense Ads and Technology explaining what the “user experience” is.
What is the user experience?
UX is how a person feels when interfering with a system. It includes a website, web application, desktop software and basically any form of human / device interaction.
Why is UX so important?
Simply put, UX is important because it tries to meet user needs. It aims to provide a positive experience that keeps users loyal to the product or brand. Additionally, a meaningful user experience allows you to define the customer journey on your website that are most conducive to business success.
What is a great user experience?
There is no right answer to that question. The truth is that the user experience is different for everyone. The most important thing to remember when designing web and user interfaces is that you are not your user. You don’t know what they want or what they need.
So how do you define a great experience? Get closer to your users. Talk to them, watch them use your product, get inside their heads and ask themselves questions about their decisions. Your users and customers will teach you, so pay attention! Listen, observe and question.
Importance of design in marketing
Not only does design help attract attention to your marketing, but it can also increase the quality of your message. For more specific examples of how design affects your marketing, look no further than the examples below.
The brand establishes identity, look and feel
When you think of the most famous brands in the world, you can immediately see their logo, unique color schemes and even fonts. This is not something that these brands have luckily stumbled upon; A lot goes into developing the perfect logo, finding the right color scheme, and making the right font choices. Psychological studies have been done to see how people view different colors, and marketers use them in branding to deliver quality or a different message. Some colors can cause excitement or sadness, increase appetite, or even a feeling of warmth or coolness. If you want to give your product/service a high end, for example, brands will often use colors such as black, gold or silver.